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How much should you spend on SEO?

11 Nov 2022, 04:16 GMT+10

The answer, unfortunately, is "it depends." It depends on your industry, your location, your company size, and a variety of other factors. In short: there's no one-size-fits-all answer to this question.


That said, there are some general guidelines you can follow when budgeting for SEO. Here are a few tips:


  1. Start with a realistic assessment of your needs


Before you start setting aside money for SEO, it's important to take a step back and assess your needs. How competitive is your industry? What are your goals? How much traffic do you want to generate?


Answering these questions will give you a better idea of the scope of your SEO efforts, and how much you'll need to budget.


  1. Consider your resources


SEO can be done in-house or outsourced. If you're doing it in-house, you'll need to account for the time and effort of your team members. If you're outsourcing, you'll need to account for the cost of services.


In either case, it's important to consider the resources you have available. If you don't have a lot of time or money to invest in SEO, it may not be the right strategy for your business.


  1. Set a realistic budget


Once you've considered your needs and resources, it's time to set a budget. How much can you realistically afford to spend on SEO?


Keep in mind that SEO is an ongoing process, so you'll need to factor in the cost of ongoing services or team members. A good rule of thumb is to allocate 10-20% of your overall marketing budget to SEO.


  1. Track your results


Finally, it's important to track your results. SEO can be a difficult strategy to measure, but there are a number of tools and metrics you can use to track progress. Be sure to track your progress over time so you can adjust your budget accordingly.


SEO can be a powerful tool for small businesses, but it's important to approach it in a strategic way. By following these tips, you can develop a realistic budget that will help you achieve your goals.

How to Calculate How Much Budget to Spend on SEO

When it comes to SEO budgeting, there is no one-size-fits-all answer. The amount you should spend on SEO depends on your industry, your location, your company size, and a variety of other factors. However, there are some general guidelines you can follow when budgeting for SEO.


very business is different, every niche is different, and every scenario is different. You might be able to get away with under 50 bucks a month for SEO, or you might struggle to compete if you're not spending $300 per month. It depends on your competition as much as anything else.

>For project-based SEOs, I don't recommend it outside of one specific scenario. That scenario is "our site sucks and we're not ranking, we need help fixing things to a baseline." This is a single project where someone can swoop in and do a technical SEO audit, a backlink audit, and a penalty audit. They can identify the problems with your site and current SEO, and fix them.

However, SEO is an ongoing project. You're never "done" with SEO. If nothing else, the search engines are always changing their standards and factors, so you need to adapt with the times. A project-based SEO hire works to get you up to speed, but then you need monthly SEO to keep you going.

At the agency level, pricing can vary wildly. I've seen agencies charge $200 per month for basic SEO, and I've seen others charge $3,000 per month. If they charge hourly rates, I've see anything from $50 an hour to $200 an hour, with an expected minimum of 10 hours per week, if not more.

At the consultant level, prices tend to be a little cheaper, but not always. Hourly rates range from $20 an hour up to $200 an hour, and this might not always include everything. Remember that you may need to end up hiring a writer to produce content for your SEO guy to optimize. You might need to end up hiring a web designer if your guy can't do basic CSS or HTML.

The larger your budget, the more you can do with SEO. You can hire multiple experts. You can hire an agency for link building and another for content marketing. You can outsource as much as possible to save on costs. You can end up getting a lot more done, and you can end up ranking in ways that would be much harder on a smaller budget.

The simplest answer is that your SEO budget should be as large as possible without eating into other aspects of your business. However, there are some basic monthly costs you should anticipate.

>Here are a few examples of monthly SEO expenses that you can expect:

>$500 - $1,000 for link building, if you do it in-house

>$250 - $500 for content marketing, if you do it in-house

>$50 - $200 per month for basic SEO tools like SEMRush, Moz, AHREFS, and others

>$0 - $2,000 per month for an SEO agency or consultant

>$500 - $5,000+ per month for a full-service digital marketing agency that does SEO as part of their service

These are just some examples. Your actual monthly expenses will vary based on your business, your niche, and your competition. If you have a small budget, you might only be able to afford one or two of these things. If you have a large budget, you might be able to afford all of them.


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